STORY
Founded under the vision of designer Nitika Pawar, Nitika Bali is the couture label of Arum Apparel, dedicated to celebrating Indian bridal heritage with modern refinement. the label is deeply rooted in India’s craft lineage, with a focus on hand-embroidery traditions such as zardozi, gota, resham, and ari, reinterpreted for the contemporary bride.
“I’m interested in how a garment lives with a person, not just how it is presented.”
~ Nitika Pawar
The Brand
Nitika Bali philosophy balances grandeur with lightness design designing ensembles that are regal yet variable, timeless yet current. The Brand ethos is guided by uncompromising craftsmanship attention to detail, and couture level finishes, ensuring that every garment becomes an heirloom by combining art techniques with a modern design language, Nitika Bali seeks to refine India bridal Couture for discerning global minded brides
Our Vision
To Weave Dreams Into Silks And Embroider Moments Into Eternity - Creating Bridal Wear That Feels Like Poetry Draped In Craft.
